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Our favourite Sydney sider and style icon Tash Sefton, has long been known as the queen of effortless dressing with a focus on quality basics and a touch of luxury.

Known as one half of the famous Australian blog ‘They All Hate Us’, Tash has recently turned her incredible eye for detail, shapes and colour into launching her own style consultancy ‘Where did your style go’, and joint artist venture under the name of – Sefton Segedin.

Our new S/S18 collection mirrors this same philosophy as it boasts everyday staples – summer sandals and weave brogues, yet is highlighted with hot pink, bright goldfish yellow just in time for the sunshine.