Pran Central is a unique heritage listed landmark building centrally located in one of Australia's busiest retail strips and among some of the biggest brands in the world. This elegant, historic building comprises three levels of retail space with 40 specialty stores and a 200+ seat foodcourt servicing a residential apartment complex of 91 apartments and over 200 residents.
Located opposite the Prahran Market and adjacent to the local Coles and Woolworths Supermarkets with direct access to 400 car space Cato Street carpark, Pran Central is ideally positioned as the community hub for customers looking to complement their weekly grocery shop with health services and fashion in one easily accessible location.
Pran Central recently completed a total refurbishment of the Centre’s amenities. Customers can now enjoy brand new and modern Women’s, Men’s Amulant and Parent’s facilities open on the Mezzanine level next to Prahran Market Clinic.
Neighbourhood Centre of 5415sqm GLA
Major Tenants - Kaya Health Clubs, Australia Post & Medical Precinct
Annual estimated traffic figures of +2million
200+ Seat foodcourt
Prominent national and international brands in retail mix
Iconic heritage building in prime Chapel Street location
Pran Central serves a predominantly young, white collar market of singles and couples. There are a number of high density apartment dwellings within a 1km radius with direct access to the Centre.
It is also well serviced by public transport with tram and train services in close proximity.
Pran Central's trade area encompasses Prahran, Toorak, South Yarra, Armadale, Windsor, St Kilda, Albert Park, Caulfield, Cremorne, Richmond, Kooyong and Malvern. Due to the nature of the Chapel Street precinct being a fashion shopper's Mecca, it offers reason for visitors to come from beyond the trade area and also engages the tourist market visiting Melbourne.
71% medium/high density housing
70% white collar workers
60.5% Australian born
54% singles/couples without children
50% aged 20-39 years old
48% households rented
$1,860 median household income per week against a Melbourne average of $1,549 per week
City of Stonnington population 100,351