Pran Central serves a predominantly young, white collar market of singles and couples. The Centre is surrounded by high density apartment dwellings with direct access to the Centre. There are several major residential projects, within a 1km radius to the Centre that are currently under construction, that will attract an estimated 370 new residents to the precinct during FY20 and an addtional estimated 867 new residents to the precinct by 2023.
The Centre is well serviced by public transport with tram and train services in close proximity.
Pran Central's trade area encompasses Prahran, Toorak, South Yarra, Armadale, Windsor, St Kilda, Albert Park, Caulfield, Cremorne, Richmond, Kooyong and Malvern. Due to the nature of the Chapel Street precinct being a fashion shopper's and foodies Mecca, it offers reason for visitors to come from beyond the trade area and also engages the tourist market visiting Melbourne.