Leasing Overview

CENTRE OVERVIEW

Pran Central is a unique heritage listed landmark building centrally located in one of Australia's busiest retail strips on the corner of Chapel Street and Commercial Road. The Centre is conveniently located opposite the Prahran Market and adjacent to the newly refurbished Coles and Woolworths Supermarkets, with direct access to 500 underground car spaces in the Prahran Square car park.

Pran Central is ideally positioned as the community hub for customers looking to complement their weekly grocery shop with health services and fashion in one easily accessible location.This elegant, historic building comprises three levels of retail space with 40 specialty stores including ANZ, Australia Post, Kaya Health Club, Wittner, Sportsgirl, Laser Clinics Australia and a 250+ seat foodcourt servicing a residential apartment complex of 91 apartments and over 200 residents.

WHAT WE OFFER

Find a space to rent for your business now! We have spaces from 20 sqm to 100 sqm, the perfect location for Health, Beauty, Services, Food, or Fashion retailers.

With our prime location, 1.5million in estimated annual traffic, you'll be in the middle of all the action!

Download the leasing brochure 

CENTRE FACTS

Neighbourhood Centre of 5,405sqm GLA 
Major Tenants - Kaya Health Clubs, Australia Post & Medical Precinct
Annual estimated traffic figures of  1.5 million
250+ Seat foodcourt
Prominent national brands in retail mix
Iconic heritage building in prime Chapel Street location
Direct access to 500 underground car park space

TRADE AREA

Pran Central serves a predominantly young, white collar market of singles and couples. The Centre is surrounded by high density apartment dwellings with direct access to the Centre. There are several major residential projects, within a 1km radius to the Centre that are currently under construction, that will attract an estimated 370 new residents to the precinct during FY20 and an addtional estimated 867 new residents to the precinct by 2023.

The Centre is well serviced by public transport with tram and train services in close proximity.

Pran Central's trade area encompasses Prahran, Toorak, South Yarra, Armadale, Windsor, St Kilda, Albert Park, Caulfield, Cremorne, Richmond, Kooyong and Malvern. Due to the nature of the Chapel Street precinct being a fashion shopper's and foodies Mecca, it offers reason for visitors to come from beyond the trade area and also engages the tourist market visiting Melbourne.

CUSTOMER PROFILE

71% medium/high density housing
70% white collar workers 
60.5% Australian born
54% singles/couples without children
50% aged 20-39 years old
48% households rented

$1,860 median household income per week against a Melbourne average of $1,549 per week
City of Stonnington population 100,351

HISTORY

Our location is steeped in Melbourne tradition, the former Read's Store on Chapel Street and Malvern Road. Built in 1915, it was one of Melbourne's largest department stores; our building holds significant historical and social importance.  

Architecturally, it is one of the few buildings to display the influence of the English Baroque Revival. Notable elements include the oval & circular windows, the overall rustication, ribbed green painted domes and an elaborate verandah showcasing Baroque architectural style. Corinthian columns and twin domed towers are not only unique but showcase the neo-classical revival of the 1910s and 20s, giving the building great prominence and providing landmarks that can be seen from great distances. Since 1910, Chapel Street has been the major shopping destination outside the CBD.

In 2006 Precision Group purchased the high-profile Pran Central retail complex.

Now is your chance to be part of history!