Pran Central serves a predominantly young, white collar market of singles and couples. There are a number of high density apartment dwellings within a 1km radius with direct access to the Centre.
It is also well serviced by public transport with tram and train services in close proximity.
Pran Central's trade area encompasses Prahran, Toorak, South Yarra, Armadale, Windsor, St Kilda, Albert Park, Caulfield, Cremorne, Richmond, Kooyong and Malvern. Due to the nature of the Chapel Street precinct being a fashion shopper's Mecca, it offers reason for visitors to come from beyond the trade area and also engages the tourist market visiting Melbourne.